Served App's Perfect Bite | Revolutionizing Food Allergy Transparency in Restaurants
Episode Details

In this episode of The Perfect Bite, host Sarah Perkins talks with Alana Bralsford and Eve Williamson, the London-based co-founders of Served App, an innovative platform helping restaurants become more transparent about food allergens and dietary information.


What started as an engineering project at Imperial College London quickly became a mission to make dining safer, easier, and more inclusive for people with food allergies. Eve, who has lived with severe peanut and tree nut allergies, and Alana, who brings empathy from the hospitality side, have built a platform that bridges communication between restaurants and guests.


Now partnered with major restaurant brands like Dishoom, and backed by Techstars’ Future of Food program, Served App is helping both diners and restaurant teams communicate better, build trust, and create a new global standard for allergen transparency.


In this episode, you’ll learn:

  • How food allergies inspired the creation of Served App
  • What makes Served App different from other restaurant tech tools
  • How the founders went from Imperial College students to Techstars alumni
  • The lessons they learned about building trust between diners and restaurants
  • Why they believe transparency can be both ethical and profitable for the industry
  • What’s next for Served App as they expand beyond the UK


To learn more about the Served App, visit www.served-app.com.


You can follow Served on Instagram and TikTok at @served.app and on LinkedIn


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Episode cover art for Served App's Perfect Bite | Revolutionizing Food Allergy Transparency in Restaurants
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