In this episode of The Perfect Bite, host Sarah Perkins sits down with Franco Fubini, founder and CEO of Natoora, the global produce company redefining how we grow, source, and eat food.

For over 20 years, Franco has been leading a quiet food revolution — rebuilding supply chains to prioritize flavor, transparency, and seasonality. His new book, In Search of the Perfect Peach, is both a memoir and manifesto for how we can reconnect with nature through food.

Franco shares his journey from growing up between Argentina and Europe to working in finance in New York, and the pivotal moment that inspired him to leave banking to build Natoora, a mission-driven company that now spans London, New York, and Melbourne.

In this episode, you’ll learn:

• How flavor can guide more sustainable food choices
• Why our food system lost its connection to nature and how to fix it
• How Franco built Natoora from a scrappy startup to a global force for good
• The story behind In Search of the Perfect Peach and why peaches symbolize more than just fruit
• Why eating seasonally and locally matters for your health and the planet
• What Franco believes we can all do, as consumers, to create change through food

To learn more about Natoora and sign up for its services, visit www.natoora.com/en-US.

You can follow Natoora on Instagram @natoora and Franco Fubini @franconatoora. 

You can buy “In Search of The Perfect Peach” online and at major bookstores. 

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